A TURKISH BRAND DIRECTING CARPET TRENDS

“Adopting the principle of being different among the competitors by means of design power, R&D department of Royal Carpet is closely following up the world’s trends. Instead of following the trends, design group of the company is carrying out their operations with the mission of directing them. Royal Carpet is also planning to reach a production capacity of 5 million square meters by the end of 2007.”

Royal Halı (Royal Carpet Co.) was founded within the structure of Naksan, one of the leading brands of Turkish plastic sector, with the efforts of the third generation in 2005. In order to take universal steps in becoming a global player in carpet industry, Royal Halı has been rapidly improving their machinery park. The company is planning to reach a production capacity of 5 million square meters by the end of 2007. Carpet production is carried out by using PP BCF yarns and the latest technology machines. Designs are realized by UCL and there are shaggy, acrylic, wool and tufty quality groups. Carpet is considered to be an important design object rather than being a background material only. “A carpet displays its difference by means of its genuine and innovative designs” says the company authorities. Laying out a creative competition and a stable profile, Royal Halı positions themselves in carpet industry with the mission of becoming one of the locomotive forces of the sector and the claim of creating permanent differences. Developing joint projects with the world renowned brands is an important objective for the company. For this purpose, Royal Halı accomplished the licence agreement with Pierre Cardin brand. The company, carrying out the production and the sales of carpets under Pierre Cardin brand, also brings cartoon characters such as Bratz, Sonic x, Superman and Spiderman into children’s rooms within the framework of the license agreement signed with MGA. Maintaining their researches in order to establish a world wide distribution network with the objective of realizing large scaled exports to the leading countries in carpet production, Royal Halı is looking for business partners to form a Pierre Cardin distribution network in Turkey, Cyprus, Syria, Iran, Iraq, Bulgaria, Russia and Ukraine. Adopting the principle of being different among the competitors by means of design power, R&D department of the company is closely following up the world’s trends. Instead of following the trends, design group of Royal Halı is carrying out their operations with the mission of directing them.

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