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RAPID GROWTH IN TURKISH CERAMIC TILE SECTOR

With its production over 180 million m2, Turkey is the 5th leading ceramic tile producer in the world and 3rd largest in Europe.

The ceramic production tradition that started 8.000 years ago on Anatolian soil, was carried to the industrial dimension starting from the second half of the 20th century and the Turkish ceramic tile sector has succeeded especially by the investments it made after 1990. Today Turkey is one of the leading countries in ceramic tile production all around the world.

With its production over 180 million m2, Turkey is the 5th leading ceramic tile producer in the world and 3rd largest in Europe. Ceramic tile production of Turkey constitutes 3.5% of world production and 11% of European production. Turkey is the 8th largest market in the world regarding the ceramic tile consumption. 99% of annual domestic demand of 110 million m2 is satisfied by domestic production.

The total capacity of the sector with 24 companies carrying out production was 250 million m2 in 2001. Kale, Toprak, Ege and Eczacibasi Groups, which are the leading companies of the sector in Turkey, are also among the largest manufacturers in the world. Kale Group has the world's largest factory carrying out integrated manufacturing under a single roof with its capacity of 60 million m2.

Turkish ceramic tile producers are technologically superior to their competitors as most Turkish companies started production after 1990 and existing firms are continuously renewing their technological investments. The production capacities of many Turkish companies, which are around 10 million m2, are much greater than those of their foreign competitors.

As the Turkish ceramic raw material reserves are large enough to satisfy sector's demand and as they are of world standard quality, Turkish companies have installed their own raw material preparation facilities within their organizations. Turkey is satisfying almost all of its raw material requirement through domestic production. Turkish ceramic companies, adopting a complete and full service concept, support their customers with their own foreign trade organizations abroad with the emphasis they place on skilled manpower and with a view to bring their post production services beside the manufacturing process to the highest level.

Turkish companies export their products to 70 countries today and are able to compete easily with their rivals not only in respect of quantity but also where design and product diversity are concerned as well. The performance displayed by the sector in recent years, is the most significant proof of this phenomenon. In the period between the years 1990-2000, the exports of the sector have increased 8 fold. Turkey is the 3rd largest exporting country in the world with its exports of 60 million m2.
The expansion of the Turkish ceramic tile sector in international markets, is in progress, relying on the thrust it gets from all its past accumulation and at a great speed. The number of overseas markets of Turkish ceramic companies, which participate in exhibitions of Cersaie in Italy, Cevisima in Spain, Coverings in USA, Mosbuild in Russia, Bau in Germany; is increasing each year and their international area of influence is getting wider. Turkey brings together the largest ceramic manufacturers in the region with their customers in the world markets, at the UNICERA International Ceramic and Bathroom Products Exhibition organized each year in Istanbul/Turkey.

Turkey is advancing rapidly in an effort to be the leading exporting country in the world every other year, by increasing its market share in countries that it exports to and with successes it has achieved by building permanent relationships with new markets.